Minecraft Official YouTube Channel
Finale of the “Around the Minecraft World in 80 Biomes” Series.
Role: Producer, Co-Director, Legal Compliance, General Firefighter
“Meet a Minecrafter”, a series highlighting unexpected Minecraft players.
Role: Producer, Script supervisor, Researcher, Legal Compliance
We made annual wrap-ups of Minecraft-adjacent shenanigans, inspired by Charlie Brooker’s Screenwipe
Role: Producer, Co-Director, Research, Compliance, Rights Management, Random voiceover
2019 - 2023 - Content Strategy and Video Content Production
MOJANG STUDIOS (MINECRAFT) - STOCKHOLM, SWEDEN
For four years I have worked on both live action and animated content in an attempt to grow the Minecraft YouTube channel and delight, entertain, inform and terrify the Minecraft Community. But the most important thing was to create a real connection between the brand and the audience - who is not always who you think!
MY ROLE
Senior Media Producer for Minecraft Media & Events Team. In this case, that meant:
YouTube channel strategy,
Analytics benchmarking and tracking,
Content ideation,
Hands-on video production including animation and live-action shoots,
Co-direction of animated videos including voiceover recording,
Stakeholder management
Liasion with marketing teams globally